Business coaching, community, and support—built for first-gen entrepreneurs by one of us.

BECOME A FOUNDER

You weren’t taught how to build a business.

You were taught to work hard, follow the rules, and never rock the boat.

So when you started building something of your own, you quickly realized:

  • You don’t have a network of business mentors

  • Your family thinks you’re “just playing on Instagram”

  • And every time you feel stuck, you're left Googling your way through it

You’ve got the work ethic.
You’ve got the talent.
Now, you need the strategy, support, and community to actually thrive.

INTRODUCING

THE FIRST-GEN FOUNDERS CIRCLE

A monthly membership for first-gen entrepreneurs ready to stop hustling in isolation and start building with strategy and support.

This isn’t just “accountability.”
It’s access.
To coaching. To community. To resources. To RESULTS.

Whether you’re just starting your business or scaling your side hustle into your full-time income, this is your space to grow, earn, and lead—without burning out or going broke.

THIS IS FOR YOU IF...

  • You’re a coach, consultant, service provider or creative entrepreneur

  • You’re tired of figuring everything out alone

  • You’ve got offers, but no strategy

  • You’re making some money but want to make more, consistently

  • You want to build a business that supports your life—not consumes it

  • You want to be in a room where people actually get your first-gen experience

OMG, SIGN ME UP!
 

What's Included

  • Biweekly Group Coaching Calls
    Get real-time feedback, business strategy, and mindset support from someone who’s built multiple six-figure income streams from scratch.
  • Weekday Voxer Office Hours (9–5 EST)
    Need help pricing your offer? Writing a sales page? Freaking out before a pitch? I’m a voice note away.
  • Monthly Trainings from Industry Experts
    Learn from my go-to pros—legal, tax, marketing, branding, PR, and more. No gatekeeping, just game.
  • Access to The Ultimate Side Hustle Starter Kit
    My signature program to help you package, price, launch & scale your idea fast—with templates, scripts, resources and my proven PODEROSA framework.
  • Private Founders Circle Community
    You’re not the only one trying to break generational cycles. Inside, you’ll find fellow first-gen entrepreneurs who get it—no judgment, no competition, just connection.
JOIN THE CIRCLE

YOUR MASTER COACH, JANNESE

First-gen wealth builder. Former engineer. Multi-six figure entrepreneur.

I’m Jannese Torres, a proud Latina, financial educator, and the voice behind the award-winning Yo Quiero Dinero podcast.

I didn’t grow up around wealth. I didn’t have a business blueprint. I was the first in my family to go to college, get a six-figure job, and then walk away from it to build something on my own terms.

What started as a side hustle blog turned into a personal brand and business that’s helped thousands of first-gen folks like you build wealth, launch businesses, and stop playing small.

But I didn’t get here alone. I invested in coaches, communities, and support systems that helped me grow faster than I ever could by myself.

Now, I’ve created The First Gen Founders Circle to be the space I wish existed when I was starting out—where strategy meets sisterhood, and where our cultura is part of the conversation, not an afterthought.

If you’re ready to stop DIY-ing your way through business and finally get the support you deserve—I got you.

Let’s build your business. Let’s build your legacy.
And let’s do it together!

Jannese doesn’t sugarcoat sh*t—and that’s exactly what I needed. She told me straight up where I was playing small, helped me rework my offer, and I made more in one month than I did in the last three combined. She’s real, she’s brilliant, and she cares.

– Yesenia, Brand Strategist

Jannese is a walking, talking business cheat code. I came in confused AF about how to make money from my skills. She helped me map out a high-ticket offer in one coaching call—I sold 2 spots the next week. She’s a fountain of knowledge and makes you feel like anything is possible.

– Victoria, Freelancer Turned Coach

 

No gatekeeping. No fluff. Just straight-up value and tough love.”
Working with Jannese is like having a business coach, money therapist, and hype woman in your back pocket. She helped me double my prices and actually feel good about it.

– Luz, Mindset Coach

 

You don’t need to spend $5K+ to get game-changing coaching.
You just need to get in the room.

GET INSTANT ACCESS TO

THE FIRST-GEN FOUNDERS CIRCLE

SUBSCRIBE FOR JUST

$555/MO.

  • Biweekly coaching calls
  • 9–5 weekday Voxer support
  • Monthly expert trainings
  • Access to my Ultimate Side Hustle Starter Kit
  • A private community of powerhouse mujeres building wealth
JOIN THE CIRCLE
Cancel anytime. Rejoin when you’re ready.
But know this: every month you spend waiting… is income you're leaving on the table.

 

FREQUENTLY ASKED QUESTIONS.

You were meant to lead. To grow. To thrive.

 

This is the space where we stop surviving and start building with clarity, community, and confidence.

Let’s build your business—and your legacy—together.

Join the Collective and step into your CEO era, Jefa.
Because generational wealth starts with YOU.

The First Gen Founders Circle

A monthly membership for first-gen entrepreneurs ready to stop hustling in isolation and start building with strategy and support.

$555.00 USD every month
BECOME A FOUNDING MEMBER